How to Effectively Sell Your Ideas: Negotiation and Persuasion for Leaders
Selling your ideas at critical moments, overcoming barriers to your goals, and securing commitments from your clients are critical skills for both executives in large corporations as well as small business owners. These are the negotiation and persuasion skills that can determine whether or not your company moves forward in today’s uncertain economic environment.
Mario Moussa, Ph.D., a renowned management consultant who teaches extensively for Wharton Executive Education at the University of Pennsylvania, and co-author of The Art of Woo, will discuss various styles of persuasion and how the world’s most notable leaders are able to sell their ideas.
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